Would you rather eat an orange, freshly picked from a citrus grove in Southern California or an orange-flavored piece of candy, picked up at the gas station?  Both items look and taste kind of the same, but the effect each one has on the consumer couldn’t be more different.  Both taste good, but only one […]

Robert E. Lee, the great Civil War general, was on his deathbed when he took a deep breath and exhaled a final order: “Strike the tent.” These last words were those of a pilgrim whose life here on earth was spent sojourning. He knew that his beloved Virginia was never his home or final resting […]